About Me

I’m a dedicated product and digital designer specialising in UI design. I’ve honed my expertise through hands-on experience and continuous learning. My passion is ignited when working with products and brands committed to reaching their fullest potential.

My primary goal is to excel as a leading UI designer, continually refining my skills to craft captivating and intuitive user interfaces. While I’m passionate about the broader design landscape, my focus remains on mastering UI design to deliver outstanding digital experiences.

Core Design Principles

Empathetic Design.

Empathy involves viewing the world from diverse perspectives and crafting designs that resonate with people’s histories, values, and perceptions.

Ethical Design.

I prioritise designing products that users enjoy and enhance their lives without demanding excessive time or effort.

Collaborate.

Embracing teamwork is essential, as collaboration brings diverse perspectives, fosters innovation, and leads to cohesive design solutions.

Balance.

People appreciate beauty. Great design balances function and form, so why not make it work flawlessly while looking great?

Minimise.

Over-minimisation can be counterproductive. Stripping back design elements while retaining core requirements ensures a harmonious balance.

Open Growth Mindset.

Research goes beyond seeking inspiration; it’s about expanding knowledge to inform better design. This includes studying human behaviour and the underlying science. Embracing “I don’t know yet” is a powerful step towards learning.

Enjoy.

I draw energy from envisioning the satisfaction users will experience with the final product.

Interests

Sports

Cycling

Hiking

Reading

Cooking

Baking

Tech

Education

Photography

Personal Development